Using Generative AI for Strategic HR Planning: How AI Can Elevate Your People Strategy, by Jonathan H. Westover PhD

Abstract: This article explores how generative artificial intelligence (AI) technologies such as machine learning and deep learning can be applied to enhance strategic human resource (HR) planning. Drawing from academic literature and industry case studies, the article outlines key techniques of gen AI and principles for responsible implementation. It then discusses specific opportunities for gen AI to elevate HR processes like recruiting, training, performance management, compensation planning, and cultural transformation from descriptive to prescriptive levels through data-driven decision making and insights. Aligning AI goals with organizational values around diversity, ethics and worker well-being is emphasized. The essay aims to translate technical concepts into practical recommendations while arguing that when guided properly, gen AI shows strong potential to empower HR leaders and elevate their people strategy through personalization, prediction, continuous improvement and robust measurement of ROI.