Moving Sustainability from the Periphery to the Core in Your Organization, by Jonathan H. Westover PhD

Abstract: This article presents a holistic, multi-pronged approach to effectively implementing sustainability initiatives within an organization. The article argues that sustainability efforts often fail without establishing a solid foundation, including gaining executive commitment by emphasizing the business case and defining clear, measurable goals. Next, internal and external stakeholders must be educated and engaged to build understanding and support. Sustainability should then be systematically integrated into core operations through practices like sustainable procurement and facilities management. Regular measurement and reporting of progress indicators keeps sustainability visible and ensures accountability. Ultimately, the author asserts that sustainability must be cultivated as an enduring part of organizational culture through ongoing communication, recognition of champions, and incentive structures to survive changes in priorities over time. With persistent, strategic work establishing these foundational elements, the article concludes that organizations can meaningfully advance their sustainability performance.