Making Strategy a Priority: Overcoming Barriers to Dedicated Strategic Thinking Time, by Jonathan H. Westover PhD

Abstract: This article examines why strategic planning, despite its recognized importance, frequently receives inadequate attention in organizations. Drawing from management research, it identifies three primary barriers: leadership's daily operational demands crowding out long-term thinking, stakeholder pressure for short-term results discouraging future-focused investments, and the abstract nature of traditional strategic planning making implementation challenging. The authors provide practical solutions for each obstacle, including dedicated time-blocking techniques for strategic thinking, realignment of incentive structures to reward long-term perspectives, and methods to ground abstract strategies in concrete action plans with clear ownership. Through case examples across healthcare, technology, and other sectors, the article offers an evidence-based framework for elevating strategic planning from a neglected afterthought to an integrated organizational priority that balances visionary thinking with operational execution.