Leading Change: Understanding Why Transformation Efforts Often Fail, by Jonathan H. Westover PhD

Abstract: This article discusses common reasons why organizational transformations often fail and provides a framework for more effectively leading change, exploring how resistance to change is natural but must be addressed empathetically rather than dismissively, and how establishing a strong sense of urgency for change is critical yet overlooked as leaders underestimate how important it is to convey that the status quo is unsustainable and major changes are urgently needed, in addition to developing a compelling future vision that frequently lacks vivid imagery and purpose. The article also stresses how transformation efforts commonly neglect organizational politics and key stakeholder interests, and emphasizes the importance of frequent, targeted communication on an ongoing basis to increase buy-in over time, as well as aligning structures and systems to support new goals by removing obstacles like outdated processes and metrics, and truly empowering others at all levels for broad-based action is said to be necessary for sustained progress through unpredictability, using Lego's remarkable turnaround after almost going bankrupt as an example of success through focus on communication, vision, stakeholder buy-in, enablers and empowerment.