Harnessing AI to Illuminate the Soul of the Organization, by Jonathan H. Westover PhD

Abstract: Artificial intelligence and advanced analytics are emerging as promising new tools for gaining meaningful insights into organizational culture. Traditional qualitative methods for assessing culture are time-intensive and limited in scope, while AI offers data-driven, comprehensive approaches. This article reviews recent developments in using AI at both the macro and micro levels to enhance understanding of cultural dynamics. At a macro level, AI is powering new tools for conducting large-scale cultural assessments across multiple dimensions. More granularly, natural language processing, network analysis, and predictive modeling are illuminating sentiments, interactions, and influence within internal communications data. Examples from pioneering organizations demonstrate impactful applications of cultural insights derived from AI in areas like mergers and acquisitions, recruiting and onboarding, diversity initiatives, and efforts to nurture vibrant cultures. While the field is still evolving, innovative practitioners are beginning to harness AI’s potential to illuminate the complexity of organizational culture in compelling new ways.